Surreal, psychedelic outer space landscapes and trippy retro-futurist spaceship interiors create wild settings. For the Fall Winter 2017 campaign shot by Glen Luchford, Creative Director Alessandro Michele was inspired by the sci-fi genre of the 1950s and 60s, including the iconic TV program Star Trek. The mixed cast of humanoids, aliens, robots, earthlings and even dinosaurs mix with the color-rich and decorative collections to create a composition rich in imagination and fantasy.
But this campaign wasn’t just about the clothes—Yadim Carranza had his hands full creating incredible transformation from models to humanoids through some brilliant makeup effects and hair stylist Paul Hanlon whipped up some inspiring new takes on retro coifs.
This memorable campaign will certainly give readers a reason to pause rather than flip through another basic fashion ad. The verdict? Gucci is truly out of this world.
You can find the photoshot of the campaign : https://www.gucci.com/us/en/st/stories/advertising-campaign/article/fall-winter-2017-advertising-campaign